CASE STUDY: SEASONAL KLAVIYO CAMPAINGS
Emails People Actually Open
The Challenge
Each campaign needed to capture attention within seconds while communicating promotions in a clear and engaging way. Every email was designed to balance attractive visuals, organized product sections, and compelling calls to action that encouraged users to explore featured offers and complete their purchases.
My Role
I was responsible for the complete visual design of the email campaigns, creating layouts, promotional graphics, banners, and visual assets optimized for Klaviyo. Each design was adapted to a unique theme while maintaining consistency with the client’s branding and marketing strategy.
Engaging Email Experiences - Klaviyo Design
01 — CULTURAL MOMENT
International Nutella Day
A playful campaign built around International Nutella Day, using bold visuals, themed graphics, and product highlights to create an engaging shopping experience.
GOAL
Engagment
02 — HOLIDAY
St. Patrick’s Day
A seasonal campaign inspired by St. Patrick’s Day, combining festive colors, promotional messaging, and a clear visual hierarchy to guide users toward featured offers.
GOAL
Traffic
03 — CULTURAL MOMENT
National Hot Sauce Day
Created to celebrate National Hot Sauce Day, this animated email featured a series of hot sauce products presented through dynamic GIFs. Motion was used to draw attention to each featured item, making the campaign more engaging while encouraging users to discover new flavors and limited-time offers.
GOALS
Product Focus & Awareness
04 — SEASONAL
Summer Essentials
Focused on travel and outdoor adventures, this campaign highlighted products for vacations, beach days, and summer getaways. The design showcased luggage, bags, and seasonal essentials within a clean, organized layout that guided users through featured collections while reinforcing the excitement
of traveling.
GOALS
Promotion & Sales
05 — SEASONAL
Summer Sale
A vibrant promotional campaign designed to capture the energy of the summer season. The layout combined beachwear, sports essentials, and seasonal offers through bold typography, bright colors, and clear calls to action, creating an engaging shopping experience that encouraged users to explore the latest promotions.
GOALS
Promotion & Sales
06 — CULTURAL MOMENT
Super Bowl Promotion
Designed around one of the biggest sporting events of the year, this animated campaign promoted curated product bundles perfect for game day. Through GIF animations, complementary products, such as popcorn paired with seasonings and snacks. Were presented together, creating an entertaining and conversion-focused shopping experience.
GOALS
Promotion & Sales
«Because a well-crafted inbox is still the most personal channel there is.»
Each campaign was built around a unique concept, adapting the visual language, messaging,
and promotional strategy to seasonal events while maintaining a consistent brand experience across every email