Colón was a social media project developed for AVSA Real Estate. The challenge wasn’t just to design posts.
It was to build a complete visual presence for the brand across social platforms, starting from the existing brand guidelines and translating them into a consistent, engaging digital identity.
Building a Social Identity
Starting from the brand manual, we defined how Colón should look and communicate on social media. Together with the marketing team, we established the visual direction, tone of voice, and content pillars to ensure every post contributed to a clear and recognizable brand presence.
Reels & Motion Short-form videos and motion graphics developed to communicate key messages in a dynamic way.
Designing the Experience
My role focused on translating the strategy into visual communication. I designed feed posts, stories, animated content, and social assets while maintaining consistency across every format. Motion graphics and short-form videos helped create a more dynamic and engaging experience for the audience.
«Content that stops the scroll and makes them stay.»