FC Repuestos already had an established presence on social media, but the goal was to refresh its visual identity and create a more modern, cohesive experience across every digital touchpoint. The project focused on strengthening the brand while maintaining consistency with its existing identity.
Refreshing the Brand
Rather than starting from scratch, this project was about evolving an existing visual language.
Working alongside the marketing team, we redefined the look and feel of the brand across social media, creating a system that felt more contemporary, recognizable,
and adaptable to different types of content.
Reels & Motion Short-form videos and motion graphics developed to communicate key messages in a dynamic way.
Design, Motion & AI Enhanced Content
I developed graphics, stories, reels, and supporting corporate materials to ensure a consistent brand experience across multiple formats. The project also incorporated AI-generated imagery and video as part of the creative process, combining emerging tools with traditional design to produce engaging, high-quality visual content.
"Motion says what a still image can't."